Alicia McGrath: A Creative Marketing Executive with Many Talents
Alicia McGrath personifies the very definition of versatility, with a diverse marketing career spanning finance, publishing, conference and event management, and passion for language, culture, and volunteerism. Few people can merge creativity with solid financial understanding, and this ability helps her successfully implement any marketing campaign. A current board member at an exhibit marketing firm, Alicia has impacted the strategic direction of the company and contributed to its overall growth. Her innovative sense and creative eye not only aid the marketing image of the company, but they ensure its continued position as a leader in the exhibit industry.
Alicia McGrath began her career with advertising sales at a publisher’s rep firm, and then she moved into an advertising salesperson position at The New York Times. After gaining a few years of experience, she accepted a marketing management trainee position at Chase Manhattan Bank. Resulting in a pivotal career move, it prepared her for her future role as Assistant Vice President in Citicorp’s National Marketing Division in Chicago. It was only a short time before her accomplishments won her a spot in Citicorp’s Diner’s Club managing strategic marketing efforts, and she took charge of the premier travel, entertainment, and credit card portfolio. Ultimately her experience at Chase and Citicorp developed Alicia’s impeccable marketing knowledge, from brand management to sophisticated and highly targeted campaigns.
By 1994 Alicia McGrath took a hiatus from her career to raise her three daughters, but this change allowed her to pursue a variety of volunteer positions before accepting her job as a Board Member at an exhibit marketing firm in 2003 and Marketing Manager in 2010. Her marketing skills assisted the fundraising and outreach efforts of many non-profit groups, including the Women’s Club of Evanston, the Leukemia Society, Community Food Share, and There with Care. Her return to the workforce was prompted when her daughters entered high school, but she applied the skills she learned to the management of PG Exhibit Show Services and general marketing support.
Alicia possesses an education both varied and outgoing, having received a BA in English from the College of the Holy Cross in 1982. As one of the nation’s leading liberal arts colleges, Holy Cross was first established in 1843 and caries a long-standing tradition of rigorous academic and Jesuit principles. As she describes it, the Jesuit educational tradition emphasizes open inquiry, a sense of purpose, and a commitment to the selfless service of others.
Alicia’s education has become an ongoing lifelong process considering she has developed her passions and career interests since college. In 1986 she actualized her dream of living abroad in France by enrolling in a French language certification program at L’Eurocentre in Paris. For six months she lived in Paris studying the language, and she immersed herself in culture traveling throughout France and Europe. Overall, it was a wonderful opportunity to improve her language skills, better her understanding of foreign cultures, and make a place as a member of the global community; it was upon her return to the United States that she earned her Direct Marketing Certification from New York University’s New School. To this day, Alicia has continued her study of French at the Alliance Francaise in New York City, Chicago, Boston, and Denver—all while supplementing her development using the Rosetta Stone program.
Alicia McGrath—Loving Mother and Community Activist
Alicia McGrath is as devoted to her family and community as she is to her professional growth, which is why her Jesuit values of giving back to others less fortunate have stayed with her throughout her life. As a Guild Member for Community Food Share from 2004-2009, she served the needy in Boulder and Broomfield counties in Colorado. She also called upon her marketing and management skills to assist with the CFS annual fundraiser each year. To inspire a good example with the community youth, Alicia managed the Junior Guild at CFS from 2006-2009. Created for the purpose of uniting high school students who share a common vision of supporting Community Food Share, it allowed teenagers to get involved with ending hunger in Boulder and Broomfield counties.
The Junior Guild uses friendship, collaboration, and dedication to a cause to develop leadership skills in its teenage members. Experiencing the joy of community service and selfless giving, the group hosts food drives, contributes to the annual fundraiser, and crafts handmade gifts to deliver to meals on wheels recipients on holidays. Helping the Junior Guild follow Ghandi’s well know quote, Alicia knew that “the best way to find yourself [was] to lose yourself in the service of others.” In gratitude for her efforts to the food bank, the CFS awarded her the Volunteer Access Award in 2009.
Not only does Alicia see her responsibility in helping others, but she firmly believes in citizens’ political involvement for the betterment of the country. In 2008, she volunteered for Obama’s presidential campaign and donated what she could in monetary funding. Hoping that a positive political outcome for Obama would aid struggling families and those in poverty, she encouraged citizens to vote through phone calls and neighborhood canvassing.
In 2010 Alicia involved herself with the There with Care organization. The group was committed to supporting families with seriously ill children by offering babysitting services, groceries, and hot meals at the hospital. For her, it was just another chance to give back to her community and she was grateful to get the opportunity.
Given her father’s recent passing after a long battle with Alzheimer’s in January 2013, Alicia McGrath has reached out to the Alzheimer’s Organization to become an Alzheimer’s Advocate. In her new role she will generate action from elected officials through calls and letters, stay updated on policy and legislative issues, and help to elevate Alzheimer’s from a tragic disease to a hopeful cause. In February 2013 she submitted an essay to the Alzheimer’s organization offering support to others experiencing the heartbreak of caring for a loved one with Alzheimer’s. It was her own way of reaching out and providing hope in spite of the pain.
Finally, Alicia has made it a priority to become an active parent in her daughters’ school. She recently adopted the role of Class Representative for her twin daughters’ 11th grade class serving as liaison between the school and parents to communicate weekly updates and events.
Of all of her roles, Alicia McGrath relishes her service as a mother of three daughters more than anything else. Her eldest is a senior at St. Michael’s College in Burlington, Vermont and is an outstanding tennis player with numerous awards. Her younger daughters are twins and juniors in high school, and both enjoy playing soccer in their spare time. One is a math and science whizz with a career interest in nutrition, while the other is a talented sailor who wants to pursue a career in law. Overall, Alicia McGrath views parenting as her greatest and most challenging accomplishment and she hopes that they, too, pursue excellence and service in both their personal and professional lives.
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Alicia McGrath: A Creative Marketing Executive with Many Talents SKU UPC Model
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